The idea behind Gleams’ salon theatre launch is to portray Ira Sokolova’s belief that if the artists want to keep the theatre fresh and attractive, they have to remove themselves from the traditional space and format and start performing at places where people go on an everyday basis. 

As a director, Sokolova shows a keen eye for character nuance, the ability to unearth the underlying subtext beyond the written page, and presents a dynamically staged vision of the text.